Extended Reality Design

LCAD’s multidisciplinary BFA program in Extended Reality Design (XRD–Augmented and Virtual Realities) includes the immersive technologies of both virtual reality (VR) and augmented reality (AR).


As a student of LCAD’s XRD program, you will develop the skills necessary to apply AR/VR technologies in a myriad of entertainment and enterprise solutions across multiple industries.


Leading edge software and hardware, theoretical and critical studies, and purposeful play will be used in project-based learning to advance your XRD skill sets. The XRD program is aligned with industry and will allow you the possibility to work on real life projects with creative corporate partners.


The goal of the XRD program is to empower you to become a leader in developing creative content and designing digital products and interactive experiences for virtual and augmented environments.



Course Requirements

Learning Outcomes

Upon completion, graduates will be able to:

  • Use information literacy and research skills in the development of extended reality design projects.
  • Develop original concepts and design thinking to create effective extended reality solutions.
  • Verbally articulate rationale for extended reality design choices.
  • Apply principles of composition and color, as tools for visual communication.
  • Apply motion, sound and three dimensional imaging for extended reality solutions.
  • Apply digital media skills for the creation and manipulation of video graphic or photographic and computer-generated images.
  • Craft extended reality projects that include 3D interfaces and interaction design inclusive of visual, and auditory displays.
  • Demonstrate professional development as evidenced through the development of real-world projects with corporate partners, internships, or personal brands.




Chair of Graphic Design + Digital Media, Dean of Innovation

I was born in Washington D.C. and lived in Europe and the United States. After graduating from the Rhode Island School of Design with a BFA in Graphic Design, I headed to New York to create work for clients including CBS, Revlon, Avon, Gucci, and CBS International.

Dan Jensen bio photo
Associate Professor

Dan Jensen is the former Creative Director of Paul Frank Industries home of Julius the Monkey. Dan is currently running his own design company called MIXTUS where he focus on web development, motion graphics and design. He has been passionately working in design for over 20 years.